Georgette Asherman, founder of Direct Effects, has been a professional statistician in business services, consumer and pharmaceutical development, and public policy for over 15 years. She has been associated with organizations such as Unilever, Bristol-Myers Squibb, Chase Manhattan Credit Card Services, and the New Jersey Department of Health   She holds an M.S. in Statistics from Rutgers University and a B.A. from Cornell University. She is a member of the American Statistical Association (ASA),  Statisticians without Borders, an ASA volunteer group, the New York Area SAS Users Group and the New York R User Group.

Affiliates bring expertise in database design and implementation to assure that techniques are cohesive with current computing practices. Programming for front-end development is provided as desired.