These are real
examples from different areas of how analytical approaches
can solve problems. They take advantage of existing data sources
and enhance them with new approaches. Some of these details
have been changed for confidentiality.
Bioprocessing
Bugs grow when you don’t want them to. When
you need more of them, you can’t get enough. With
incubation costs high, getting the most from production
methods is essential. With over 30 nutritional and processing
inputs, changing one level at a time is not an efficient
way to optimize the yield. Fractional factorial studies,
an experimental design method that masks out irrelevant
interactions, helps a small biotech company find desired
levels for incubation factors and identify meaningful interactions
between inputs. These results provide specifications that
will increase yield.
Product Development
What seems to do nothing is really doing a lot. New
regulatory circumstances require changing the vehicle for
a popular over-the-counter medication. Alternative vehicles
don’t affect the potency of the active compound. However
experiments using alternatives alone or mixing alternative
vehicles don’t generate the desired properties for
production. Mixture design techniques set up experiments
with key percentage combinations for the possible vehicles.
The result is a desired score on instrumental measurements.
Applied Molecular Biology
A plate with 96 wells lets a scientist look at many
different possibilities in a compact format. However the
contents of the wells now share a common bond, like passengers
in a ship. Position on the plate can affect results. There
is also variability from plate to plate. Looking at sources
of variability with a formal statistical approach lets a
scientist assess the precision of the methodology and the
quality of their implementation. Problems can be addressed
and studies designed with enough power to detect a biomarker
or toxic impact.
Response Marketing
While a response rate answers a yes/no question,
the success of a campaign is often measured in “how
much” for those who say yes. Linear regression techniques
can generate a prediction of the amount for the responders.
However removing the non-responders from the data throws
out important information about consumers and exaggerates
the purchases of a responder. Advanced techniques allow
for models that take into account the response decision
and the amount. This leads to better prediction and segmentation.
Expert Panels
Members of an expert panel are trained to assess
product attributes with visual or other sensory scales.
But are they reliable for small modifications? Measures
of reliability can show just how well they score on repeats
and among other panelists. Also graphs can show areas of
the scales where differences are hard to detect.